Build a Social Media Presence

Tim Lupo of Fresh Tilled Soil has a great post this morning entitled "How to Build a Strong Online Presence in 2009" We've been following Tim and rest of the team at Fresh Tilled Soil's advice on how to build a presence in Google for NextUp Careers. So far we've undertaken the following steps:

1. We've set up our LinkedIn profiles and joined industry specific groups on the site. This has provided us automatic access to thousand of Reliability Engineering and Predictive Maintenance Profesionals. We are now engaging in conversations about job and career related issues on the site. We also posted the press release announcing NextUp Careers.
2. We have been twittering on a daily basis in an account we set up specifically for NextUp. We typically twitter about things we've posted on the NextUp Careers blog or about interesting stories we've found on the web that relate to jobs and careers in the reliability engineering and predictive maintenance space.
3. We are in the process of establishing a Facebook page for NextUp and also a group on LinkedIn that will be dedicated to job and career topics. We also posted a basic demo of how NextUp works on Youtube. Five people have actually watched it

The results of our initial efforts on creating a presence have been pretty good. So far we've been able to get first page positioning on some of our keyword terms and are moving up the ranks on others. Its a long process - creating organic search success doesn't happen overnight, but if you are consistent with how you use social media sites, I think you will find the results very favorable. How are you using social media to drive traffic to your site?