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Tuesday, January 27, 2009

Tweet, Oh My!

Tech Crunch has a great little post about an Angry Ex-Employee of Sky Grid a start up that hasn't yet launched. Apparently, a disgruntled ex-employee used Twitter to bash the Company and her ex-boss. Its not surprising that an ex-employee would say negative things abut a company where their departure was less than amicable. However, what makes this an interesting story is that she took to Twitter to express her displeasure and that it was picked up by Tech Crunch which has well over a million subscribers. The good news is that a 1,000,000 + people now know about obscure start-up Sky Grid; the bad news is that they know there are problems at the Company. I'm sure this is not the message that Sky Grid want's to be sending to the public, to its customers, investors, employees and prospective employees.

The bottom line for business is that regardless of how small and unknown your company is, its only a tweet or a Facebook post away from being recognized in a way you may or may not want it to be. Likewise, this may have a negative impact on the employee as well - would you want to hire her to work for you? Everyday, business owners and employees are going to be challenged with these types of situations which means you need to be prepared.

To date, I haven't seen a response from Sky Grid. So, the question I'll pose for our readership is this: if this happened to your company, how would you respond?

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